The registration with the United States Patent and Trademark Office covers medicated and non-medicated skin care, soap, body care and personal care products, excluding colour cosmetics, perfume and other fragrance-only products, as well as related accessories such as kits, tools and applicators. The co-founder of Fenty Beauty, alongside LVMH, first trademarked 'Fenty Skin' in March 2019, but did not officially address the brand extension until this week. Singer and entrepreneur Rihanna has confirmed that her popular make-up brand is set to expand into skin care.
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